Selected work
Five businesses, five industries, one standard. Each came in with less than it deserved — a template, a placeholder, or no website at all — and left looking and performing like the premium choice.
Fencing contractor · Tampa, FL · EN / ES
Tampa Fence Masters
The brief
A page-builder template that was never finished. Stock pool photos, trust badges that read “no need for tools”, the vinyl paragraph pasted again under aluminum, and a Yahoo address in the header. The largest image took 16.7 seconds to appear, there was no sitemap and no robots file, and the site didn’t even redirect to HTTPS.
The build
A ground-up rebuild: their own finished jobs as the photography, one chapter per fence type, the crew’s story, and a call button that never leaves reach. English and Spanish, local business markup so Google reads it as a Tampa contractor, and every image weighed and served at exactly the size it is shown.
| Before | After | |
|---|---|---|
| Speed score | 59 | 97 |
| Time to main image | 16.7 s | 0.8 s |
| Time to first text | 5.2 s | 0.3 s |
| Accessibility | 76 | 100 |
| Page size | 5.8 MB | 2.0 MB |
Lighthouse desktop scores, measured at launch. Before figures are from the audit of the previous site.
Bourbon distillery · Coxs Creek, KY
Old Steel House Distillery
The brief
A 180-year distilling heritage on forty-five acres of Bourbon Country, represented online by a single “coming soon” page. No story, no spirits, no way to book a tour, and nothing for a search engine to index.
The build
A full site built around the place itself: the heritage, the spirits with their proof and age, the tasting room, and a visit that can be planned from the couch. A homepage that reads like a label, and pages Google can finally send bourbon lovers to.
Injury rehabilitation · Tampa Bay, FL · EN / ES
AJ Therapy Center
The brief
The old site was still selling a beauty institute they had closed — in the hero, the navigation, and the title Google showed in search. The footer said 2023. The largest image took nearly 12 seconds, there was no meta description, and the appointment form, the one thing the page exists for, was a row of grey boxes.
The build
A rebuild that says one thing clearly: injury rehabilitation in Tampa Bay, since 2013. Services, locations, FAQ, and a booking path one tap from anywhere. English and Spanish throughout, because their patients speak both, and a title tag that finally matches the business.
| Before | After | |
|---|---|---|
| Speed score | 60 | 100 |
| Time to main image | 11.8 s | 0.7 s |
| Time to first text | 3.0 s | 0.2 s |
| Accessibility | 75 | 96 |
| SEO | 92 | 100 |
Lighthouse desktop scores, measured at launch. Before figures are from the audit of the previous site.
Interior coordinator · Tampa, FL
Melissa Villafana
The brief
Years of finished rooms and nowhere to send a client. No site, no portfolio online, work that lived in a camera roll and got shown one text message at a time.
The build
A portfolio that behaves like her work: measured, quiet, every project given the room it needs. Under 600 KB on the wire, so the photographs are the only thing you wait for, and you barely do. Four pages, four perfect scores.
| After | |
|---|---|
| Speed score | 100 |
| Accessibility | 100 |
| SEO | 100 |
| Time to main image | 0.7 s |
| Page size | 577 KB |
Before: No website.
Licensed day care · Tampa, FL · EN / ES
Oni’s Happy Hearts
The brief
Seventeen years of licensed day care in Tampa and not a single page online. Parents found Onidia by word of mouth or not at all, and overnight care, the thing that sets her apart, was a secret.
The build
Home, About, Programs, and Contact in English and Spanish, with a tour button on every screen and the phone number one tap away. Local business markup and a sitemap so “day care near me” finally has an answer, and real photos of the yard the kids actually play in.
| After | |
|---|---|
| Speed score | 100 |
| Accessibility | 96 |
| SEO | 100 |
| Time to main image | 0.6 s |
| Time frozen | 0 ms |
Before: No website.
Why the numbers matter
Speed is ranking
Google measures how long the biggest thing on screen takes to appear, and ranks you on it. Sixteen seconds loses the visitor and the ranking. Under one second keeps both.
Search is plumbing
A sitemap, a robots file, a title that says what you do and where, structured data that tells Google you are a business with an address. None of it is visible. All of it decides whether you show up.
Trust is the first second
A form that looks finished, a photo of your actual work, a site that reads the same in Spanish. People decide who to call in seconds, and the website is usually the first thing they judge.
Your business could be next
Send a line about what you do and what your site does for you today. We’ll figure out the gap together.